Remote Marketo System Administrator in Work From Home at Windstream

Date Posted: 8/25/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Job Type:
  • Experience:
    At least 2 year(s)
  • Date Posted:
    8/25/2020

Job Description

Job ID:20002522

Marketing Automation Administrator

 

Job Description

 

Overview

The marketing automation administrator is responsible for all aspects of the marketing automation platform (Marketo) including CRM Sync, Email Deliverability, Lead Management, Lead Lifecycle, Database Management, Database Governance, Reporting, User Management, and Process Documentation.  Strategic responsibilities include program strategy, monitoring and analyzing, governance, training and playbook deployment. Execution functions include program development, system development, quality assurance, measurement and template execution. This role supports strategic marketing as a marketing administrator, reporting to the Marketing Operations and Technology Manager.

Position can be remote.

 

Roles/Responsibilities

  • Manages the technical conceptualization of demand creation, nurturing, scoring, and routing program strategy

  • Creates nurturing, scoring, and routing programs to support the marketing organization

  • Creates emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function

  • Oversee email deliverability including proper MAP setup and maintenance programs

  • Documents MAP processes, programs and procedures

  • Monitors and reports on effectiveness related to tactics and programs managed by the MAP and related applications

  • Standardizes, cleanses and uploads contact lists into the MAP

  • Collaborate with the demand center and/or field marketing teams to ensure there is a cohesive creation, execution and testing/optimization strategy to increase engagement

  • Trains marketing resources on how to run reports and accomplish basic tasks within the MAP

  • Manages the MAP database including crm sync, support, database standardization and cleanup initiatives

 

Organizational Interlocks

  • Marketing operations

  • Field marketing

  • Product marketing

  • Sales operations

  • Web marketing

 

Technologies Supporting the Role

  • MAP (Marketo)

  • Sales force automation (Salesforce)

  • Content management/Web content management

  • Business intelligence

  • Web analytics

  • HTML editor

  • Marketing resource management

 

 

Background/Experience

  • Bachelor’s degree, ideally in computer science, marketing or business, or comparable experience

  • Two or more years of administering a sales force automation (SFA) system

  • Two or more years of MAP administration experience

  • Marketo Certified Expert required, Marketo System Architect a plus

  • One or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)

  • Team-player attitude, able to effectively communicate with various departments/stakeholders

  • Experience working with business owners in defining reporting and data requirements

  • Strong independent project management skills

  • Able to think critically and exercise independent judgment and discretion

  • Highly organized and self-motivated

  • Capable of handling multiple tasks with competing priorities in a fast-paced environment

IND123

 

Job Requirements

Background/Experience
  • Bachelor’s degree, ideally in computer science, marketing or business, or comparable experience
  • 2 or more years of administering a sales force automation (SFA) system
  • 2 or more years of MAP administration experience
  • Marketo Certified Expert required, Marketo System Architect a plus
  • One or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
  • Team-player attitude, able to effectively communicate with various departments/stakeholders
  • Experience working with business owners in defining reporting and data requirements
  • Strong independent project management skills
  • Able to think critically and exercise independent judgment and discretion
  • Highly organized and self-motivated
  • Capable of handling multiple tasks with competing priorities in a fast-paced environment


EEO Statement: Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability and veteran status. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.