Remote Email Marketing Manager in Denver, CO at Windstream

Date Posted: 8/25/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    2975 Walnut Street
    Denver, CO
  • Job Type:
  • Experience:
    1 to 2 years
  • Date Posted:
    8/25/2020

Job Description

Job ID:20002521

Marketing Email Specialist

 

Job Description

 

Overview

The marketing email specialist is responsible for assisting the digital team with the execution and development of email marketing campaigns in the marketing automation platform (Marketo) and with outreach sequences. Campaign development will be on behalf of many internal customers and include the marketing, content and product teams. Responsibilities will include handling the intake forms of email requests from the content request system all the way through the build and development in Marketo. This position is fantastic for someone looking to grow their marketing automation career and skill set, as it will be working in a fast-paced enterprise business and must have the ability to adapt to changing priorities and deadlines.   This role supports strategic marketing and reports to the Marketing Operations and Technology Manager.

Position can be remote.

 

Roles/Responsibilities

  • Management of email campaign builds in Marketo and Outreach, to include:
    • Collecting assets from content request system to ensure all information is completed and finalized before build
    • Complete build of email marketing assets from our email template library, including testing following our standard testing process
    • Program builds with all required information for reporting
    • Member of final validation team for campaigns prior to execution
    • Reporting on the overall campaign results
  • Optimizing email campaigns through automation – continually providing feedback on issues spotted through QA process
  • Improving campaign performance down the funnel
  • Manage the organization of design studio for templates, graphics, images, files, etc
  • Development of best practice WE email communication process documentation to share with internal stakeholders
  • Management of email seed lists
  • Management of email segmentation lists by supporting Marketo admin with list imports and list management
  • Support Marketing Automation Administrator in general campaign builds and testing
  • Support Marketing Automation Administrator in troubleshooting general system issues pertaining to campaigns and record management

Background/Experience

  • Bachelor’s degree or equivalent experience required
  • Minimum of 1-2 years’ experience deploying, developing and optimizing email campaigns through a Marketing Automation platform
  • Marketo Certified Expert
  • Proven execution & understanding of email best practices
  • Familiarity with campaign and email A/B testing best practices  
  • Basic knowledge of HTML to manage template QA fixes and updates – this position will not include full HTML development
  • Salesforce and Marketo experience preferred – but not required
  • Team-player attitude, able to effectively communicate with various departments/stakeholders

  • Experience working with business owners in defining reporting and data requirements

  • Strong independent project management skills

  • Able to think critically and exercise independent judgment and discretion

  • Highly organized and self-motivated

  • Capable of handling multiple tasks with competing priorities in a fast-paced environment

  • IND123

Job Requirements

Preferred Background:
  • Bachelor’s degree or equivalent experience required
  • Minimum of 1 to 2 years’ experience deploying, developing and optimizing email campaigns through a Marketing Automation platform
  • Marketo Certified Expert
  • Proven execution & understanding of email best practices
  • Familiarity with campaign and email A/B testing best practices  
  • Basic knowledge of HTML to manage template QA fixes and updates – this position will not include full HTML development
  • Salesforce and Marketo experience preferred – but not required
  • Team-player attitude, able to effectively communicate with various departments/stakeholders
  • Strong organizational skills
  • Highly proactive, self-starter with ability to manage changing priorities in a fast-paces environment
Marketo Certified Expert certificate preferred – but not required 

EEO Statement: Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability and veteran status. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.

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