Vice President - Strategic Marketing in Work From Home at Windstream

Date Posted: 2/21/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    100 Chestnut Street
    Work From Home
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    2/21/2021

Job Description

Job ID:21000252

Are you a Strategic Marketing Executive with tenured leadership of a digital B2B integrated marketing team? Windstream Enterprise is seeking a financially astute Strategic Marketing VP who will lead the B2B digital integrated marketing team.  You should have extensive experience with Demand Generation and Strategies, Customer Acquisition and leading Account-Based Marketing strategy (ABM). Additionally, your background should include leading a Marketo driven environment, experience with 6sense and Salesforce. Reporting to the Chief Marketing Officer, and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. If you’re looking for a diverse company with a fun culture and the opportunity to make a substantial impact, this might be the job for you.

VP, Strategic Marketing & Demand Generation  

Description

  • Strategic leadership and day-to-day management of Windstream Enterprise integrated marketing campaign efforts to drive MQAs.
  • Leverage advanced knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing to enable the team in the optimal campaign design and execution of integrated marketing teams.
  • Manage and oversee external agency relationships (brand, demand gen, campaign development, social, website)
  • Create and execute an integrated mix of lead-nurturing and content marketing campaigns, including emails, landing pages, calls-to-action and content.
  • Ensure team's programs grow pipeline by creating, executing and leading the demand generation strategy across every stage of the buyer’s journey with clear goals, objectives, strategies and tactics.
  • Collaborate with Product Managers, Field Marketing/Events, Sales, Sales Ops, PR, and IT to formulate and execute positioning of products, messaging, sales enablement and go-to-market strategy.
  • Ensure sales and marketing alignment of priorities, adjusting as required by changing market conditions, customer insights and/or emerging opportunities.
  • Develop and lead Windstream Enterprise overall marketing automation strategy and build best-in-class marketing automation. Including a standard and documented process and templates, ensuring sales and marketing enablement on Marketo as well track results and related KPI’s.
  • Measure and report on effectiveness of marketing campaigns, with the purpose of improving resource allocation, efficiency and revenue generation.
  • Manage and optimize the end-to-end lead-to-revenue tracking across all marketing tactics
  • Maintain brand standards and ensure compliance across all marketing and communications channels
  • Collaborate with the creative services team and the content team and provide best-practice guidance to implement and execute campaigns utilizing Marketo marketing automation platform.
  • Guide and enhance the marketing automation platform to optimize segmentation, campaign execution, lead scoring and nurturing; introduce and promote digital best practices such as testing, segmentation, life-cycle campaigns, dynamic content delivery, etc.

Job Requirements

Requirements:

  • 14 years’ senior performance driven B2B integrated marketing within Managed Services Provider industry or Software based industry (essential)
  • Bachelor’s Degree in Marketing or related field (Advanced Degree is preferred)
  • Ability to lead strategic and day-to-day management of Windstream’s integrated marketing team to drive MQA’s
  • Have previously built, lead and mentored a marketing team
  • Exhibit high emotional intelligence and growth mindset
  • Experience leveraging advanced knowledge of best practices in B2B marketing automation, demand generation, customer acquisition and conversion optimization to enable execution of integrated marketing team
  • Must possess experience with a variety of marketing and Sales enablement technologies such as Marketo, 6sense and SalesForce
  • Required understanding of financial modeling/measures, the ability to partner across multiple groups, and to effectively communicate objectives and changes to team members and executives.
  • Ability to make sense of complex data and translate that data into meaningful analysis as well as the ability to report, interpret, and summarize results.
  • Lead team and/or peers in researching customer behavior, pricing results and competitive data in support of results, pricing and strategy.



EEO Statement: Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability and veteran status. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.