Job Description

*This role can be located anywhere in the US/Remote. Marketo certification is required for consideration.

Overview

Responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution. Strategic responsibilities include program strategy, monitoring and analyzing, governance, training and playbook deployment. Execution functions includes program development, system development and administration, quality assurance, measurement and template execution. This role supports strategic marketing leadership as a marketing advisor and technologist, reporting to the Director of Digital & Demand Generation.

Roles/Responsibilities

• Leads the technical conceptualization and architecture of best in class demand creation, nurturing and scoring program strategy
• Creates emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function
• Creates nurturing and scoring programs to support the marketing organization
• Leads and documents development of MAP processes, programs and procedures
• Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications
• Standardizes, cleanses and uploads contact lists into the MAP
• Collaborate with the demand center and/or field marketing to ensure there is a cohesive creation, execution and testing/optimization strategy to increase engagement
• Trains marketing resources on how to run reports and accomplish basic tasks within the MAP

 Organizational Interlocks

• Marketing operations
• Field marketing
• Product marketing
• Sales operations
• Web marketing

 Technologies Supporting the Role

• MAP (Marketo)
• Sales force automation (Salesforce)
• Content management/Web content management
• Business intelligence
• Web analytics
• HTML editor
• Marketing resource management