Direct Marketing Lead in Little Rock, AR at Windstream

Date Posted: 4/9/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    4001 North Rodney Parham Road
    Little Rock, AR
  • Job Type:
    Marketing
  • Experience:
    5 to 7 years
  • Date Posted:
    4/9/2018

Job Description

Job ID:18000423
Essential Job Functions
  • Organize, facilitate and execute lists that support campaigns, promotions, new product launches, retention & loyalty initiatives for telemarketing, direct mail, and e-mail with high quality and speed to market using our campaign management solution
  • Execute quality assurance measures on quarterly campaign lists to ensure targeting accuracy and compliance with all established business rules
  • Develop deep understanding of all marketing and customer data; identify, isolate and resolve data issues that affect quality; identify opportunities to improve efficiency / effectiveness of campaign targeting and execution
  • Responsible for data package delivery to internal and outside parties
  • Control Group Management
  • Campaign Management Solution Expertise
  • Perform research to support and inform marketing strategies across all channels
  • Identify development needs for a campaign management platform; serve as key consultant on all data requirements and actively develop and manage all campaign business rules
Required Skill Set
  • Intermediate knowledge of PL/SQL
  • IT infrastructure familiarity and the ability to serve as marketing liaison to IT
  • Microsoft Office Suite
  • Strong communications skills to support external vendor relationship management as well as internal stakeholder partnerships
  • Unica and/or Cognos experience strongly preferred

Job Requirements

Minimum Requirements:

College degree and 5-7 years professional level experience with 2-3 years supervisory experience; or 9+ years professional level related experience with 2-3 years supervisory experience; or an equivalent combination of education and professional level related experience required.

Desired Requirements: 


Ability to communicate orally and in writing; apply known standards and guidelines to unusual or non-recurring events; analyze problems and/or information and formulate conclusions and recommendations; multi task; use and apply project management techniques. Interpersonal skills. Attention to detail. Willingness to comply with all Windstream policies and procedures.

EEO Statement: Employment at Windstream is subject to post offer, pre-employment drug testing. Equal Opportunity Employer. Windstream is a drug-free workplace.