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Manager of Paid Media Strategy in Work From Home at Windstream

Date Posted: 9/15/2023

Job Snapshot

Job Description

Job ID:23002671

About this Role:

As a Manager of Paid Media Strategy, you will play a pivotal role in designing and implementing effective paid media strategies to drive business growth and maximize ROI. Your expertise in paid advertising platforms, data analysis, and marketing trends will be crucial in achieving Windstream Kinetic’s marketing objectives. This role requires a deep understanding of digital advertising platforms, social media channels, and performance marketing techniques. You will work closely with cross-functional teams, including media channel leads, leadership, strategic marketing teams, creative, and analytics, to define and execute a cohesive paid media strategy.  This position is remote and may sit anywhere in the U.S.

What You’ll Do:

  • Work with the Kinetic in-house media team to develop and implement paid media and social media strategies aligned with overall marketing objectives.
  • Responsible for paid media campaign intake and setting a cohesive strategy across all media teams.
  • Collaborate with the media channel leads, marketing ops, marketing strategy and business intelligence teams to build and deliver a cohesive media campaign strategy.
  • Main media point-of-contact for strategic marketing team to provide recommendations based on project goals.
  • Ensure channel learnings are scaled across all campaigns and channels- audience approaches, creative, messaging, and audiences.
  • Track budget changes and allocations across channels informed by attribution/incrementality results,
  • Compile campaign wrap-ups and summarizes learnings, working with channel leads, BI, creative, and marketing leadership.
  • Identify target audiences and create audience segmentation strategies for effective targeting and personalization.
  • Conduct competitive analysis and stay updated on industry trends to optimize campaigns and drive innovation.
  • Define campaign goals, KPIs, and budgets, and monitor performance metrics to ensure campaigns meet objectives and drive ROI.
  • Utilize analytics tools to track campaign performance, measure KPIs, and generate insights for continuous optimization.
  • Identify opportunities for A/B testing, experimentation, and new targeting strategies to improve campaign results.
Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.

Job Requirements

Qualifications

Do You Have: •        Bachelor's degree in Marketing, Advertising, Business, or a related field. •        Proven experience (7 years) in managing paid media campaigns and digital media strategy, agency experience a plus. •        In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, and programmatic advertising platforms. •        Strong understanding of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube) and social media management tools. •        Proficiency in web analytics tools (e.g., Google Analytics) and data-driven decision-making. •        Excellent analytical skills with the ability to interpret complex data and provide actionable insights. •        Solid project management and multitasking abilities, with a focus on meeting deadlines and achieving objectives. •        Strong communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams. Our Benefits:

  • Medical, Dental, Vision Insurance Plans
  • 401K Plan
  • Health & Flexible Savings Account
  • Life and AD&D, Spousal Life, Child Life Insurance Plans
  • Educational Assistance Plan
  • Identity Theft, Legal, Auto & Home and Pet Insurance
  • https://windstreambenefits.com
  Windstream DEI&B Statement:  Connecting people in a world of infinite possibilities. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. The diverse voices of our employees fuel our innovation and the inclusive, equitable culture we are building fosters belonging and empowers each one of us to create amazing customer experiences.     Our Employee Resource Groups:   •        WinVets – Veteran Employee Resource Group  •        WOW – Women Employee Resource Group  •        WINPRIDE – LGBTQ Employee Resource Group  •        WBPN – Black Professional Resource Group  •        WARG – Ability Resource Group  •        LaFamilia –Hispanic Resource Group  The starting compensation range for this job is $112,600 - $150,800. Desired Qualifications: College degree and 10 years professional level experience with 3-5 years supervisory experience; or 14 years professional level related experience with 3-5 years supervisory experience; or an equivalent combination of education and professional level related experience desired.



EEO Statement: Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.

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